New Client Project: EZPZ
In the lineage of Patatap and Typatone, I worked with start up, Chroma Studios, to explore how doodling could be the basis of creating techno beats.
It is not often that I can share the exact output of my collaborations with clients. So, I am very excited for this month’s newsletter because I am able to share work that Chroma Studios and I began exploring in 2021. Chroma Studios is a startup based in Stockholm, Sweden. They are envisioning the future of audio entertainment. Given my experience making audio-visual software (most notably Patatap in 2014), there is great alignment to explore new audio creation interfaces with them. With this being said, I present EZPZ.
Doodle. Play. Repeat.
EZPZ is an iOS app where the act of doodling makes tiny animations and sounds. Backed by sophisticated effects and sequencing, simple gestures with the flick of a finger come together to make techno melodies and beats. Choose from 15 generative brushes accompanied by hifi samples imagined, selected, and engineered by the acclaimed music producer Cari Lekebusch. These vibrant and reactive sounds are literally at your fingertips. Simply tap to record your session and share it directly with a friend or to the entire world. With EZPZ music making has never been more fun. Let your fingers doodle to relax, play, or make your next masterpiece. EZPZ puts a unique synesthetic experience in your pocket.
For those of you who do not own an iPhone or iPad, I made a slimmed down version of the application on my website. Follow the button below and scroll to the middle of the page where the white text reads “Top to Start”. Tap and you are on your way!
As always, if you try it out I would love to hear what you think. And, if you download the iOS App, it is always helpful to get a review. I hope to continue making more iterations of this app in the future with the good folks at Chroma Studios.